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Fashion

L’Avant-garde: DADAMAX

By Malu Benjamin February 3, 2023

Paris Fashion Week. The Tranoï Showroom. A truly compelling sight for any fashion lover: racks and racks and more racks of the latest unseen collections from up-and-comer designers. Amongst them, hid but shone DADAMAX. Who is DADAMAX? Founded by neapoletan fashion designer Dada Maio, her brand has a beautifully bittersweet story. The idea seems awfully…

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L’Avant-garde: Weisheng Paris

By David Ferrero January 30, 2023

Last week, Wei-Sheng himself showed us Weisheng Paris’s beautiful new collection at Paris Fashion Week. The reflection of light and expert tailoring were the main standouts of this designer’s latest collection. This comes after a long journey full of dreams. Who is Weisheng Paris? Wei-Sheng Wang went to Parsons in New York city in 2015…

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Ethical sportswear selection to start your 2023

By David Ferrero January 5, 2023

For a fact, It’s not easy at all to find activewear that is fully sustainable. I’ve spent quite a long time slowly transforming my wardrobe into a more responsible place: trousers, shirts, jumpers, coats… but when it came to sportswear, I was suddenly lost. Which materials can be ethical, yet assure good comfort and performance…

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Keep warm this winter with these ethical wool beanies

By David Ferrero December 19, 2022

As the winter season approaches, it’s important to stay warm and cozy. One way to do this is by choosing clothing and accessories made from wool. But not all wool is created equal. To get the most out of your woolen clothing, it’s important to choose beanies made from ethical wool. This latest weeks of…

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It’s time for a cute and eco-friendly jumper attack!

By Malu Benjamin December 16, 2022

December is here; ‘tis the season for hot chocolate, loving gatherings and gingerbread… Keep warm and cozy despite this year’s energetic sobriety recommendations, while staying guilt-free and cute. We’ve hand-picked some of the cutest eco-friendly sweaters and jumpers for the holiday season. These brands produce their sweaters in the European Union, in ethical factories with…

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Fashion photography before WWII: the history of an art form

By David Ferrero November 23, 2022
Paradigme Mode

Fashion photography is an important tool for fashion brands, but it’s also an art form in its own right. Let us explore the history and evolution of fashion photography in the 20th century until World War II with the most important visual artists of the time.The images we choose in the fashion industry have a…

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Clère Paris: The Parisian woman’s bag

By David Ferrero October 21, 2022

In 2020, Pauline had finished her studies in communication and graphic design. Just one year later, she was already designing the prototype of her first bag. From communication and graphic design to creating a new line of accessories. From freelance to business woman. Get to know the full story behind the brand Clere Paris and…

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Thrift With Us: Our Favorite Luxury Vintage Shops in Paris

By Emma Enebak September 5, 2022

The art of thrifting is nothing new to the fashion world. We as human beings have always had an instinctual longing to adorn ourselves in vintage. People have been borrowing from the past since there was a past distant enough to reminisce upon. However, the purpose of thrifting has been redefined in recent decades. With…

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Thrift With Us: Our Favorite Affordable Vintage Shops in Paris

By Emma Enebak September 5, 2022

The art of thrifting is nothing new to the fashion world. We as human beings have always had an instinctual longing to adorn ourselves in vintage. People have been borrowing from the past since there was a past distant enough to reminisce upon. However, the purpose of thrifting has been redefined in recent decades. With…

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